You spend a great deal of effort getting people to your web site.
What if no one stayed to read your website content?
When you consider it takes 8 to 10 seconds for a webviewer to make the decision to stay or leave, what you say becomes very important.
It's not what you say . . . It's what they hear.
The words and phrases that you choose, makes or breaks a sale. Too much hype and they’re gone. Too little benefits and they’re gone. That’s why you need . . .
A professional website copywriter, working with your web site designer, that has years of marketing and communication experience to write the content for your web site.
Working with your web designer, Hartmann Media will provide website content and behaviorally based searchable keywords (keywords that customers actually use when they don't know industry standard terms) that will help you get found and make your webviewer stay at your site.
You must tell what you do and not how you do it.
A webviewer wants to know “what’s in it for me” and nothing else. So wasting space and their time talking about how you do things and why you do things will cause them to close and go on to another site.
How and why you do the things in your business should be kept for the "about us" section. The webviewer will definitely go to about us for the needed credibility of your company. Credibility is imperative in the buying decision.
Website Content That Impacts your New Customers
Searchable Behaviorally Based Keywords to help SEO
Website Copywriting Specific to Google, Yahoo, Bing, etc.
There are 3 stages that the customer goes through before making a purchase.
1. The awareness stage, when they first realize that they want or need a product or service.
2. The consideration stage, when they begin researching all of the places, products, features and prices that they need.
3. The final stage is the buying stage, where all of the above information is focused. They need to feel comfortable about spending their money.
Your web site must give information that satisfies all of their needs.
How does it all work?
It starts with a conversation. We need to learn about your business.
We need to interview the expert. You!
As a great copywriter once said “I can’t contact you, so give us a call today”.
Please call or email with any questions.
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