Whether you are a doctor looking for new patients,
a window manufacturer looking for new distributors, or a law enforcement agency
looking for new recruits, the sales process is surprisingly very similar.
Your website contains an incredible amount of information – everything
your prospects need and ALL of it is important! But in this high-speed world,
will they take the time to read all that information?
What if you could speak directly to them and show them the products and services
that you want them to know about, right on your website?
MEET THE WEBSITE VIDEO BROCHURE
With a Website Video Brochure and Your Website, you could take advantage of
one of the most powerful marriages in sales and marketing history.
*** CLICK VIDEO TO PLAY ***
A Wharton Business School study found that “the
use of video increased information retention by 50%, accelerated buying decisions
by 72% and found that six times as many people prefer a video to reading the
same information in print.” In addition video has a 6% to 10% response
rate versus 0.5% to 1% from print.
EASIER THAN READING
Watching CNN is much faster and easier than reading a newspaper! With the
news anchor speaking to you, support video and the on-screen graphics, comprehension
is higher because you’re using 2 senses at the same time – hearing
and seeing. You can give more information faster and with better retention.
A Website Video Brochure on your website will also enable you to deliver an
absolutely consistent message. It will never get tired, forgetful or call in
sick. A Website Video Brochure can be presented to thousands of potential customers
everyday anywhere in the world and viewed be people who are actually interested
in your company’s products and services.
WHEN DO YOU NEED A VIDEO BROCHURE?
When you need a Home Page Video to personally
to add creditability to the buying decision or need a personalized way to present
the About Us or History sections of your website
When you need Demonstration of
your product and service
When you need to Recruit new
employees and pre-qualify the respondents
When you need a Companion
Marketing Tool to give repetitive background information before a sale
When you need to Train Employees,
distributors or customers without the cost of travel, logistics or other expenses
When you need to Problem Solve a
perception or explain how your company and its products/services are different
than the competition
When you need a Sales Brochure that
can tell your story effectively while preparing your new customer to close the
sale
BENEFITS OF THE VIDEO BROCHURE AND YOUR WEBSITE
Bring your web visitor inside your company location, something that only
a personal visit could otherwise do
Present information faster with better comprehension
Prepare your web viewer to “take the next step” in the selling
process by answering most, if not all, of the possible questions/objections
Present only the information that you feel is important
Create credibility – if your business demands that your new client
or patient make face-to-face contact, your web visitor can ‘meet’ you
online, on-camera and in-person
Demonstrate your product and service in action, showing its superiority
and benefits
Employ as a full-time salesperson who will never forget information and
is available 24-7
HARTMANN MEDIA, INC.
21 Leonard Street
Dover, NJ 07801
(973) 328-7900 Email
